How to Hide Prices on Shopify: A Comprehensive Guide

Running an online store on Shopify comes with the flexibility to customize your pricing strategies. One such customization is hiding prices, which can be beneficial for various reasons. Whether you want to offer exclusive pricing, cater to wholesale customers, or provide personalized pricing, learning how to hide prices on Shopify is crucial. In this comprehensive guide, we will explore effective methods, best practices, and strategies to hide prices and enhance your store’s pricing experience.

Why Hide Prices on Shopify

There are several compelling reasons why you might choose to hide prices on your Shopify store.

Exclusive Pricing

Hiding prices allows you to offer exclusive pricing to specific customer segments, creating a sense of exclusivity and encouraging customer loyalty.

Wholesale or B2B Sales

If you have a separate pricing structure for wholesale or B2B customers, hiding prices ensures that only authorized buyers can access the wholesale pricing information.

Personalized Pricing

For stores that offer customized products or services, hiding prices enables you to engage directly with customers to determine pricing based on their specific needs.

Methods to Hide Prices on Shopify

a. Password-Protected Pages

Create password-protected pages for products or collections, granting access only to specific customers or members who have the password. This method is ideal for offering exclusive pricing or membership-based discounts.

b. Request a Quote

Replace the price with a “Request a Quote” button, prompting customers to submit their requirements or preferences. You can then provide personalized pricing information based on their specific needs.

c. Membership or Login-Based Pricing

Implement a membership or login system where only registered customers can view pricing information. This approach allows you to reward loyal customers or offer special pricing to specific groups.

d. Variant Options

Utilize Shopify’s variant options to create custom options with different pricing tiers. Customers can select their preferred options without seeing the actual prices upfront, enabling a tailored pricing experience.

Implementing Hidden Pricing Strategies

a. Clear Communication 

Transparently communicate to your customers why prices are hidden and how they can access pricing information. Use informative messages and compelling Call-to-Action (CTA) buttons to guide them through the process.

b. Landing Pages

Create dedicated landing pages that explain your hidden pricing strategy and showcase the unique value customers can expect by engaging with your store. Highlight benefits, features, and testimonials to build trust and interest.

c. Personalized Customer Experience

Leverage customer data and segmentation to provide personalized pricing information based on preferences, purchase history, or specific customer segments. Tailor the pricing experience to each customer’s unique needs.

d. Customizable Pricing Options

Offer customers the ability to customize their product options and provide an estimated price range based on their selections. This empowers customers to have control over their pricing preferences.

Best Practices for Hiding Prices in Shopify

a. Clear Call-to-Action

Ensure that your “Request a Quote” or “Join for Pricing” buttons are prominently displayed throughout the store, encouraging customers to take action and inquire about pricing.

b. Testimonials and Social Proof

Include customer testimonials or social proof to build trust and showcase the value of your products or services. Positive reviews and endorsements can help alleviate any concerns customers may have about hidden pricing.

c. Mobile Optimization

Optimize your hidden pricing strategy for mobile devices, as an increasing number of customers shop using smartphones. Ensure that the pricing elements are responsive and easy to access on smaller screens.

d. Monitor and Analyze

Continuously monitor the effectiveness of your hidden pricing strategy by analyzing customer feedback, conversion rates, and sales data. Make adjustments based on insights to optimize the pricing experience.


Hide price in Shopify provides a unique opportunity to tailor your pricing experience and cater to specific customer segments. By implementing effective methods, following best practices, and utilizing personalized pricing strategies, you can enhance customer engagement and promote a sense of exclusivity. Experiment with different approaches, gather customer feedback, and refine your hidden pricing strategy to create a compelling and customized pricing experience for your Shopify store.

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